MC Hammer's 'U Can't Touch This': The 1990 Anthem

"U Can't Touch This," released in 1990 by MC Hammer, isn't just a song; it's a cultural phenomenon, guys! This track, with its infectious beat and unforgettable dance moves, dominated the airwaves and MTV, becoming one of the most recognizable songs of the early 90s. Let's dive deep into what made this song such a massive hit, its impact on music and pop culture, and why it still resonates with audiences today.

The Rise of Hammer Time

Before we dissect "U Can't Touch This," it's essential to understand the context of MC Hammer's career. Stanley Kirk Burrell, known professionally as MC Hammer (later simply Hammer), had been grinding in the music industry for years. He started his own label, Bust It Productions, and released a couple of albums that gained regional attention. However, it was his third album, Please Hammer Don't Hurt 'Em (1990), that catapulted him into superstardom. This album became a diamond-selling juggernaut, largely thanks to the monumental success of "U Can't Touch This." The song's appeal wasn't just its catchy hook, but also its innovative use of sampling and Hammer's charismatic persona. He brought a level of showmanship and visual flair that was relatively new to hip-hop at the time, combining dance, fashion, and music into a captivating package. MC Hammer's rise was meteoric, and "U Can't Touch This" was the rocket fuel that propelled him to the top. The song arrived at a time when hip-hop was increasingly crossing over into the mainstream, and Hammer's accessible style made him a palatable figure for a broader audience. However, his success also sparked debate within the hip-hop community, with some questioning his authenticity and commercial appeal. Nevertheless, there was no denying the song’s cultural impact and it was a sign of things to come for the genre.

The Anatomy of a Hit: Music and Lyrics

At the heart of "U Can't Touch This" lies its brilliant sample of Rick James's 1981 hit, "Super Freak." This wasn't just a simple loop; Hammer and his producers, carefully wove the sample into a new musical tapestry. The instantly recognizable bassline became the backbone of the song, providing a foundation for Hammer's confident rhymes and the song's overall infectious energy. The genius of the sample lies in how it bridges the gap between funk and hip-hop, creating a sound that was both familiar and fresh. Rick James himself initially wasn't thrilled about the unauthorized use of his song, but he eventually came around after realizing the financial benefits of the sample's success. The lyrics of "U Can't Touch This" are relatively simple, but they're delivered with a swagger and confidence that's impossible to resist. The song is essentially an anthem of self-assurance, with Hammer proclaiming his untouchable status. Lines like "Fresh new kicks and pants / You gotta like this" showcase Hammer's flamboyant style and his belief in his own undeniable appeal. While the lyrics might not be the most profound, they perfectly complement the song's upbeat tempo and overall celebratory vibe. The repetition of the phrase "U Can't Touch This" throughout the song creates an earworm effect, making it virtually impossible to forget. In short, the music and lyrics combined to form a potent formula for pop success, solidifying the song's place in music history. The song structure, while simple, allowed for maximum impact, making it a perfect track for radio play and dance floors alike.

The Dance: More Than Just Moves

No discussion of "U Can't Touch This" is complete without mentioning the dance. MC Hammer's dance moves were as integral to the song's success as the music itself. The Hammer dance, characterized by its rapid footwork, exaggerated gestures, and overall energetic vibe, became a global phenomenon. Kids and adults alike were trying to emulate Hammer's moves, and the dance became a staple at parties, school dances, and even sporting events. The music video for "U Can't Touch This" further cemented the dance's popularity, showcasing Hammer and his dancers in all their glory. The video's choreography was slick, synchronized, and undeniably cool, making viewers want to get up and move. What made the Hammer dance so appealing was its accessibility. While some of the moves were complex, the basic steps were easy to learn, allowing anyone to participate in the fun. The dance also reflected Hammer's larger-than-life persona, projecting confidence and charisma with every step. Beyond the specific moves, the Hammer dance represented a broader cultural shift, reflecting the increasing influence of hip-hop culture on mainstream society. It was a visual representation of the song's message: a celebration of self-expression, confidence, and individuality. The Hammer dance was not just a dance; it was a statement.

The Impact: Beyond the Charts

"U Can't Touch This" had a seismic impact on music, fashion, and pop culture. Musically, the song helped to popularize the use of sampling in hip-hop, paving the way for future artists to incorporate elements of funk, soul, and other genres into their music. The song's success demonstrated the commercial viability of hip-hop, opening doors for other rappers and producers to reach a wider audience. In terms of fashion, MC Hammer's signature style, characterized by baggy pants, bright colors, and elaborate hairstyles, became a trendsetter. Hammer's fashion sense was bold, flamboyant, and unapologetically over-the-top, inspiring a generation to embrace individuality and self-expression. The "Hammer pants," in particular, became a cultural phenomenon, with everyone from kids to celebrities sporting the distinctive look. Beyond music and fashion, "U Can't Touch This" had a broader cultural impact, becoming a ubiquitous part of the early 90s landscape. The song was featured in movies, TV shows, and commercials, further cementing its place in popular culture. The phrase "U Can't Touch This" itself became a catchphrase, used to express confidence, invincibility, or simply to make a joke. The song's enduring popularity is a testament to its catchy melody, infectious beat, and the undeniable charisma of MC Hammer. Even today, "U Can't Touch This" remains a crowd-pleaser, guaranteed to get people up and dancing. The song's legacy extends beyond the charts, solidifying its place as one of the most iconic and memorable songs of the 1990s.

The Controversy: Not Everyone Was a Fan

Despite its massive success, "U Can't Touch This" wasn't without its critics. Some in the hip-hop community accused MC Hammer of selling out and sacrificing artistic integrity for commercial gain. They argued that his music was too pop-oriented and lacked the grit and authenticity of more underground hip-hop artists. Others criticized Hammer's lavish spending habits and perceived lack of financial responsibility. His eventual bankruptcy became a cautionary tale about the pitfalls of fame and fortune. The controversy surrounding "U Can't Touch This" highlights the ongoing debate within hip-hop about the balance between artistic expression and commercial success. While some artists prioritize staying true to their roots, others are more willing to embrace mainstream appeal in order to reach a wider audience. MC Hammer's career exemplifies this tension, showing both the rewards and the risks of crossing over into the mainstream. Despite the criticisms, there's no denying the song's impact and its lasting appeal. Even those who didn't necessarily like MC Hammer's style couldn't deny the catchiness of "U Can't Touch This" and its undeniable cultural presence. The controversy, in some ways, only added to the song's mystique, making it even more talked about and debated. The song remains a touchstone in discussions about the evolution of hip-hop and its relationship with mainstream culture.

Legacy: Still Untouchable?

Decades after its release, "U Can't Touch This" continues to resonate with audiences. The song remains a staple on oldies radio stations and a popular choice for DJs at parties and events. Its enduring popularity is a testament to its timeless appeal and its ability to evoke nostalgia for the 1990s. The song has also been sampled and referenced in countless other songs, movies, and TV shows, further solidifying its place in popular culture. MC Hammer's influence can still be seen in contemporary music, with many artists citing him as an inspiration. His emphasis on showmanship, dance, and visual presentation helped to pave the way for future generations of performers. While Hammer's career may have had its ups and downs, his impact on music and culture is undeniable. "U Can't Touch This" remains his signature song, a timeless anthem that continues to bring joy and energy to listeners around the world. So, whether you're a die-hard fan or simply appreciate a good pop song, there's no denying the enduring power of "U Can't Touch This." It's a song that has stood the test of time, and its legacy remains, well, untouchable.